Ad Request- The SDK asks the notice server if an advertisement is
accessible for presentation.
Ad Impression- A user really sees a commercial notice.
Ad Click- The user clicks on the notice.
Ad Conversion- The user has performed a set of particular movements,
as needed by the sponsor i.e. promoters will just pay if a client has
downloaded, introduced AND opened no less than once the promoted
application.
eCPM (USD)- How much cash you EARN for each 1000 notice impressions.
It's as often as possible utilized together with the Fill Rate to look
at the execution of versatile commercial.
Fill Rate (%)- what number of the Ad Requests could be satisfied and
transformed into Ad Impressions
Active clicking factor (%)- what number users clicked on the ad, after
they saw it i.e. Ad Clicks / Ad Impressions.
Change Rate (%)- what number users "changed over", after they saw the
ad i.e. Ad Conversions / Ad Impressions.
CPM Basis- Cost-for every mille, adequately implies that you procure
cash with each Ad Impression (grouped into thousands)
CPC Basis- Cost-for every click, adequately implies that you procure
cash with each click on an ad
CPA Basis- Cost-for every Action, viably implies that you create
income with each Ad Conversion.
Income Share (%)- The requisition a versatile promotion system will
take when the promoter pays.
Net X- The measure of "X" days that will pass by, before the versatile
promotion system sends through installments to the application
designer e.g Net 15
Targeting- Revenues are higher when the right promotion is conveyed to
the right user at the correct time.
Data that enhances such focusing oR incorporates user's sexual
orientation, age bunch, area, engages, past conduct and so forth.
Frequency Cap- what number of ads a particular user will see in a given day.
Code Integration/Ad Placement- A remarkably identifiable Process
through which the advertisement will be shown/placed.
Mediation- You can utilize more than one versatile notice system (ad
network) in the same time to augment incomes from a particular Ad
Placement
House Ad- You can make and convey custom ads inside your applications
i.e. to promote another App you recently developed.
Interstitial Ad- usually a full-screen advertisement that is put at
regular stops in the application to minimize viewer intrusion.
Native Ad- Can mix in the present client encounter by matching the
feel and stream of the application to minimize user intrusion
